About Us

Who Is aLLreLi

aLLreLi grew from early Amazon UK cable wins into a broader electronics brand by staying focused on practical needs, clear compatibility guidance, and support that lasts beyond the sale.

Brand Story

Built from real compatibility problems.

aLLreLi started in 2011 on Amazon UK selling cables and adapters. One defining early product was the Micro USB OTG Cable, ASIN B0064GZAIQ, which grew with the Google Nexus 7 and Nexus 10 boom.

What made the brand stand out was not only the hardware. aLLreLi helped customers understand which devices had limited OTG support, which required apps such as Nexus Media Importer, and which models fully supported OTG out of the box.

The same approach helped the Mini DP to HDMI cable perform strongly on Amazon UK. In 2013 the business expanded into travel chargers, then into phone holders, USB voice recorders, office mice, and other practical electronics.

Started in 2011 on Amazon UK with cables and adapters.

Grew by explaining compatibility instead of only listing specs.

Expanded from OTG and display cables into chargers, holders, recorders, and office accessories.

Responsibility

We treat guidance as part of the product.

aLLreLi built trust by reducing confusion, not adding to it. We believe customers deserve honest compatibility information, clear setup help, and products designed around real use cases.

Explain what works, what is limited, and what needs extra setup before customers buy.

Build practical products around real customer demand rather than trend-driven launches.

Back every order with responsive support, clear guidance, and accountable follow-through.

Long-Term Support

Support should outlast the launch cycle.

Even for products launched more than 15 years ago, we still try to maintain drivers, manuals, and after-sales guidance whenever customers need help. That long-tail support reflects the kind of responsibility we believe a lasting brand should carry.

Maintain drivers, manuals, and help resources even for products launched more than 15 years ago.

Support old and new customers with setup, compatibility, and after-sales questions.

Treat long-tail support as part of the brand promise, not an optional extra.

Support: [email protected]